We started ReUp after watching too many legitimate businesses get banned by traditional payment processors. No more arbitrary account holds. No more surprise bans. Just honest payment processing.
In 2023, we watched a friend's thriving e-commerce business get shut down overnight. Not for fraud. Not for chargebacks. But because Stripe decided their product category was "too risky."
$50K stuck in holds. Customers angry. Business destroyed. All because a payment processor decided to play it safe with someone else's livelihood.
We realized the problem: traditional processors answer to banks and card networks, not merchants. They ban entire industries to protect their relationships with Visa and Mastercard.
So we built something different. Payment processing that uses P2P platforms like CashApp, Venmo, and Zelle - platforms that can't ban you for your business model.
Today, we're processing hundreds of thousands in transactions for merchants who were told "no" by everyone else. And we're just getting started.
Enable any legitimate business to accept payments without fear of arbitrary bans, account holds, or platform restrictions.
A world where merchants control their own payment infrastructure, independent of legacy banking systems and their arbitrary rules.
$230K+ processed through our first merchant with zero chargebacks, zero holds, and zero bans. The model works.
The principles that guide everything we build
We built ReUp because we were tired of watching good businesses get banned by traditional processors. Your success is our mission.
In payments, speed matters. We process payments in under 2 minutes and ship new features weekly.
No hidden fees. No surprise holds. No account bans. We treat merchants the way we want to be treated.
We are not owned by banks or payment networks. This keeps us aligned with merchants, not gatekeepers.
From frustration to solution
Watched dozens of legitimate businesses get banned by Stripe, PayPal, and Square for being in "high-risk" industries. Started building ReUp.
Processed $230K+ through our beta with zero chargebacks, zero holds, and zero bans. Proved the model works.
Launched full platform with mobile apps, web dashboard, AI assistant, and enterprise-grade infrastructure.
Building the payment infrastructure that lets any business accept money without fear of arbitrary bans.
Built by people who understand merchant pain
Built payment infrastructure for high-risk merchants after watching too many good businesses get banned.
Former fintech engineer who specializes in building fraud-resistant payment systems at scale.
Spent 10 years building merchant tools. Knows exactly what sellers need to run their business.
We're hiring engineers, designers, and merchant success folks who believe businesses shouldn't live in fear of payment processors.
View Open PositionsJoin merchants who process payments without worrying about arbitrary bans